Vice President, Marketing & Communications - Jewish Federation of Greater Atlanta

POSITION TITLE: VP, Marketing & Communications
DEPARTMENT: Marketing
REPORTS TO: Chief Operating Officer
CLASSIFICATION: Full-time, Exempt
OVERVIEW: Jewish Federation of Greater Atlanta (“Federation”) is continuing to build a diverse team of highly motivated and qualified individuals with a variety of skill sets to create a new model of 21st century community engagement and philanthropy. Federation is looking for candidates who are forward-thinking, motivated, have a positive attitude and enjoy working in an inclusive, dynamic environment.

Our marketing department supports these efforts by developing compelling communications aimed at a wide variety of audiences. The department fosters a creative environment that is collaborative in its approach. The team is filled with highly motivated individuals for whom making a difference in people’s lives by helping to create effective, impactful marketing materials is a priority.

PRINCIPAL FUNCTION: The Vice President, Marketing & Communications will set the strategic and thoughtful direction for the organization’s marketing efforts. This position requires an accomplished marketer with a creative mind-set, strong writing skills and management experience. Federation’s Vice President, Marketing & Communications must have a proven track record of creative strategic thinking across many marketing platforms including print, web and e-communications. He/she must be a decisive leader, someone who excels working in a fast-paced environment and an individual who is able to motivate others in order to achieve organizational goals.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
Strategy
• Identify and implement creative marketing tactics that garner more attention for the organization both internally and externally
• Provide oversight for the creation, management and maintenance of a quarterly communications calendar for the purposes of community education, donor/leadership stewardship and cultivation
• Oversee the strategy and thought-leadership of Federation communication in order to advance organizational goal achievement, including leading collaboration across Federation departments
• Responsible to maintain, steward, and advance brand integrity and integration into all aspects of Federation marketing
• Set digital strategy in partnership with Assistant Director of Marketing

Portfolio
• Serve as point person for addressing daily issues, problems, matters that require immediate attention
• Write and edit a variety of products including: letters, flyers, advertising, brochure copy, press releases, speeches, annual reports, web content, newsletters and more
• Serve as primary point of contact for the CEO & Chiefs of other departments
• Serve as Marketing lead for Philanthropy (Campaign & Foundation). Campaign includes Partners Fund & Targeted Philanthropies

•   Campaign Event Marketing Management

•   Fundraising Messaging Creation

•   Marketing Materials Creation

•   Donor Stewardship/Cultivation Planning & Implementation

  • Governance Marketing (Board of Directors)

Supervision and Operations Oversight
• Budget Setting and Management
• Use department data and analytics to determine measures of success and set marketing strategy and pivots
• Lead dept in EOS (Entrepreneurial Operating System) facilitating L10’s and quarterly goal setting
• Lead weekly L10 and Strategic Planning meetings
• Supervise two employees including the Assistant Director of Marketing and Creative Director
• Complete yearly reviews for direct reports

Other
• Support and demonstrate Federation’s core values: Excellence, Empathy, Fearlessness, Collaboration, and Positive Can-Do Attitude
• Promote the mission of Federation at all times through superior customer service to internal and external customers and the efficient care and use of all resources
• Other duties as assigned

The above job duties and responsibilities describe the general nature and level of work for an employee in this position, but this is not intended as an exclusive or all-inclusive inventory of all duties required of employees in this job.

QUALIFICATIONS:
• 10-15 years of experience in marketing field
• Bachelor’s degree in marketing, communications or business, master’s preferred
• Goal-oriented marketing expert with proven results
• Savvy manager/supervisor who is able to listen, clearly communicate, and get the most out of members of his/her team by sharing constructive feedback that clearly articulates expectations
• Engaging storyteller and skilled writer, able to use the written and spoken word to communicate Federation’s priorities, goals and impact
• Demonstrated ability to build, lead, and motivate team members
• Able to deliver clear and honest feedback in a meaningful way as well as one who can accept feedback openly
• Able to multitask and prioritize in order to accomplish the work at hand in a calm manner
• Thorough understanding of creative and production processes
• Working knowledge of design and graphics, including production requirements for print and electronic applications
• Understanding of electronic systems including database management, website and email platforms, and project management software
• Exceptional organization and communications skills (both written and oral) with proficiency in English grammar and usage
• Proven ability to oversee projects from concept through layout, finished art, and production phases to completion
• An inherent understanding of target marketing using demographics, psychographics and analytics to develop appropriate approaches
• Background in creating marketing plans and strategic marketing planning
• Experience with and commitment to the Jewish community, with a working knowledge of Jewish history, tradition and current events
• Non-profit experience a plus
• Positive can-do attitude

PHYSICAL REQUIREMENTS:
Intermittent standing and walking with prolonged periods of sitting at desk or in meetings. Must be able to meet in-person with employees and clients as well as attend Federation events in-person on nights and weekends. The employee must occasionally lift and/or move up to ten pounds.

COMPENSATION:
The salary range for this position is $120,000 - $130,000 plus a comprehensive benefits package. Anticipated salary near midpoint; commensurate with experience.

Jewish Federation of Greater Atlanta provides equal employment opportunities to all applicants and prohibits discrimination with regard to race, religion, age, sex, national origin, sexual orientation, gender identity or expression.